Social Media Executive

Creative Innovation

Positions
1

Responsibilities:

Manage Social Media marketing campaigns and day-to-day activities including:

  • Curate relevant content to reach the audience
  • Write editorial content
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Conduct online advocacy and open stream for cross-promotions
  • Develop and expand community and/or blogger outreach efforts
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
  • Design, create and manage promotions and Facebook ad campaigns.
  • Compile report for management showing results (ROI).
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

 

Requirements:

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Google+Local, YouTube, Instagram, Pinterest, Path etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
  • Displays ability to effectively communicate information and ideas in written and video/design format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.